Most “typical” and traditional small town in Baja
Loreto is propably the most "typical" and traditional small town in Baja. Not only is Loreto the site of the first Spanish mission of the three Californias (1697), but it was also the location of one of Baja's first sportfishing operations, Ed Tabor's Flying Sportsmen Lodge, which got started around 1952. In fact, the little concrete fishing boat pier in front of the old Flying Sportmen Lodge was used for the cover shot in Ray Cannon's masterwork book, The Sea of Cortez, and you can still see the remnants of that Baja landmark in front of the manicured courtyard of today's charming modern resort hotel, Villas de Loreto. The town of Loreto has lived gracefully through all the ages of Baja, and even today, you can walk down its wonderful waterfront malecon and truly appreciate the history and mystique of the Sea of Cortez in a way that's impossible anywhere else.
